A Patient Journey Through the Lens of a Digital Marketer
Brian McCloskey Patient Advocate
Brian McCloskey Patient Advocate
Brian McCloskey is the Senior Vice President of Candidate Sourcing & Digital Marketing for AMN Healthcare Services, Inc. AMN Healthcare is the largest U.S. healthcare staffing firm ($2B Revenue) providing workforce solutions and staffing services to healthcare facilities across the nation. He leads all marketing efforts to source healthcare clinicians for all of AMN’s businesses. His sourcing organization spans brand management, digital marketing, social media and decisions analytics supporting over 100 digital marketing channels.
Prior to joining AMN in 2013, Brian spent over 17 years with Fortune 500 companies including Hewlett-Packard and Eastman Kodak where he led a variety of B2B and B2C marketing functions including e-commerce marketing, customer experience management, and business intelligence. At Kodak, Brian built a global consumer and commercial Customer Relationship Management function from the ground up
and pioneered a patent-pending methodology to support 1-1 communications. While at HP, Brian was instrumental in building Hpshopping.com from a start-up business to over $800M in revenue over a 7 year time period.
Brian holds a Masters of Business Administration from the University of Southern California and currently resides in Carlsbad, CA with his wife Kristin and 3 children.